Articles and Autoresponders

Writing articles to market a product or service is an
excellent way to build business. The articles should
be very informative, providing the reader with
information that is relevant to a specific topic. The
article usually includes a link to a webpage for more
information. The webpage, of course, is designed to
sell a product or service that relates to the topic of
the article.

These articles are commonly submitted to article
banks, websites, and ezine publishers. This is one
of the most effective ways to market a service or
product on the Internet, and it can become even more
effective when it is combined with the use of an

Begin by setting each of your articles up in your
autoresponder. It is important that each article have
its very own autoresponder address, so you will
need an autoresponder service that will allow you to
do this. Next, make a master list of your articles, with
the autoresponder address for each article listed
beside the title. You can even add descriptions of the
articles on your master list if you want to.

Advertising your articles one at a time can take a
great deal of time…but advertising one autoresponder
address – the one for the master list – won’t take
very much time at all. Simply put it in your newsletter
and on your website. You can even allow other
ezine publishers to use this is a free resource for
their subscribers!

Using lease calculators

Want to calculate your monthly lease payment? Consider using a lease

If you are considering a car lease, then you might want to know some key
figures involved in the deal: the monthly lease payments, the overall cost
of the lease and how much savings can be made compared to purchasing the

A lease calculator relieves you from the stress of having to know the
complex underlying lease formulae used in calculations. You simply plug a
number of figures into the calculator and hey presto! You get a detailed
rundown of detailed payments, taxes and total lease costs.

Figures you need to get from your dealer about a specific lease you’re
interested in include: capitalized cost, estimated residual value at the
end of the lease, the number of months in your lease and the money factor.
Make assumptions and change some of the figures to see how it affects your
lease payments. For instance, residual value is an “estimated” value of what
the vehicle will be worth at the end of the lease. You can input different
estimates to cover different scenarios and assumptions.

As a final note of caution, bear in mind that lease calculators only do
calculations and check the accuracy of abstract mathematical formulae. They
do not tell you whether a lease is good or bad.

The residual value of leasing

If you are in the market to lease a vehicle, you will hear the term
“residual value” recur like a leitmotif. A residual value does not only
affect your monthly payments, but is equally used by leasing companies
to determine any penalties should you break your lease early and how
much to pay if you decided to buy the vehicle at the end of your lease.

Let us first start by looking at the meaning of residual value. The
term “residual value”, refers to the value of something after it has
been used for some time. In leasing lingo, it refers to the
depreciation of the vehicle’s value over the life of its lease.
So how does it exactly affect your monthly payments? When you lease a
car, you pay for the car’s value that you use over the lease length.
Suppose you leased an $18,000 car for 2 years: the leasing company
needs to estimate the value of this car in two years time in order to know
how much of the car you will be using during your lease term. That’s where
the “residual value” comes into the equation. If the residual value is
estimated to be $13,000 at the end of your lease, then your monthly
payments will be calculated on the $5,000 you will use over 24 months,
giving an average monthly payment of $208.3 (plus interest, tax and fees).
How about if the car is expected to lose half its value over the same
period? In this scenario, you will be using $9,000 over the same period,
leaving you with a higher monthly payment of $375 (plus interest, tax and
As you can see, residual values are a key factor in determining how much
money to pay on your lease and the higher the residual value, the lower
your monthly fees. This works in reverse if you build a bond with your car
and decide to purchase it at the end of your lease. If we stick with the
same example above, the lower monthly payments in the second scenario come
at the cost of paying substantially more to buy your car at the end of the

So, since the residual value is so important, how do I know which one is
best for me? Well, it all depends whether you want to purchase the car at
the end of your lease. If you don’t want to make a large down payment and
you want low monthly payments, then a car that holds with a higher residual
value is a good deal. If you are thinking of purchasing the car at
lease-end, then you need to balance low-monthly payments with a moderate
residual value.