There are laws against sending spam. There are
even laws that you must adhere to when you send
out email that was requested. No matter what type
of email you are sending out, the chances are good
that the anti-spam laws apply to you in some way.
In order to be in compliance with the anti-spam laws
in various states in the US, each commercial email
that you send must include your name or business
name, your street address, city, state, zip code,
and phone number. You must also include
instructions that will allow the recipient to remove
themselves from your mailing list. If you fail to do
any of this, you are essentially breaking the law in
various states – no matter what state or country you
Protect yourself from spam complaints in any way
that you can. Make sure that when a customer
requests any type of information from you that an
email is sent requesting confirmation before any
other email is sent. If someone is placing an order
from you, include a check box on the order form,
asking for permission to send them periodic emails.
Never use your autoresponder to send unsolicited
When people place orders through your website, it
is always a good idea to immediately acknowledge
the purchase. One way to do this is with the use of
an autoresponder that can be integrated with your
shopping cart. In fact, many shopping carts that are
available today have their own autoresponders built
into the system.
When you set up your autoresponder to send a
message to someone that has placed an order,
there are several things that should be included in the
message. This is an opportunity to ‘speak’ to your
customer, and to let them know about other deals
that you have or special items that you have available.
You should not miss this opportunity.
Do not try to get your ‘thank you’ sales message on
the same autoresponder as the customers email
receipt. Putting the sales message on an email that
is automatically sent to grant the customer access
to their purchase is also a bad idea – that would go
better with the receipt. Make sure your ‘thank you’
sales message is a message that is sent out all by
itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell
them how much their purchase will help them, and
then tell them about other available products that
work well with the one that they just purchased, or
that are similar to the one that they just purchased
in some way. For instance hair conditioner works
with hair shampoo. Vacuum cleaner bags or carpet
powder works well with vacuum cleaners. Just let
them know about the various products that you offer
that will compliment their purchase in some way.
The important thing is to not let your customer get
away without further contact! Think about being in a
brick and mortar store. When you go up to the
counter to pay, there are many items there for sale.
These items are meant to be picked up as last
minute purchases, or impulsive purchases. Your
‘thank you’ sales letter serves the same purpose.
Don’t make the mistake of bombarding your
customer! You can usually send them periodic
information about your specials after they have made
a purchase through you, but emailing them on a
daily basis with your offers is not good business!
Use your autoresponder responsibly! Make sure that
your autoresponder is set up to handle automatic
remove requests, and make sure that the information
that you are sending your customers is of value to
People love to have access to things that other
people can’t get. It makes them feel special, and it
is a marketing tactic that really works. Granting
access to secret pages works well on the Internet.
It works best when it is limited. For instance, you
can grant access to only a lucky few, or you can
have a time limit for accessing the pages. You can
grant access to secret pages on your website with
The way this works is quite simple. You create a
directory on your website that is password protected,
with one login and password that everybody can use.
You then create some valuable content for that
directory. You can call this your secret vault or your
private stash or anything else you want to call it – as
long as it sounds like something that your visitors
may really want to get their hands on. For instance
‘the secret tools that helped me earn thousands
each month’ would probably entice many people
who want to learn how to make money.
Once you get the directory and the pages set up,
put the URL of the pages and the login name and
password in an autoresponder. Write a sales page
and distribute it to your opt-in list, or have other list
owners distribute it to theirs. Make sure you ‘limit’
the offer. Don’t let people assume that you are
going to share this secret information with the rest
of the world – they want to be the only ones with
this special access!
Keep access to the secret pages free. The goal is to
get people to those pages, so that they can purchase
your products or services. However, remember that
you’ve advertised secret tools or secret information.
Therefore, when they get to those pages, there must
be something of value there for them to collect – for
free in most cases. Don’t make the mistake of
thinking that you will be losing money by giving
something away for free – you won’t. In fact, you’ve
already gained by collecting the names and
addresses of the people who were interested in
your secret information!
Again, this is a marketing tactic that really works,
and it is a great way to use an autoresponder. Once
people have requested the information for your private
pages, you can email them periodically, using your
autoresponder, to let them know about updates to
the secret site. While you are updating them, you
can also tell them about other specials or new
products in your line.